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Seeing a gap in the market

IN 2012, Anneka Chauhan had a light bulb moment. Whilst running to catch a train, her laptop bag slid off her shoulder and went crashing to the ground, causing her to spill the coffee she was holding. After trying and failing to find a bag with a non-slip strap, she realised there was a gap in the market for a functional, yet stylish range of non-slip bags. i-stay was born.

i-stay are manufacturers of innovative non-slip bags, straps and accessories. The revolutionary strap features a patented ‘webbed’ shoulder pad which ensures that the weight of the load is distributed evenly across the shoulder. The padding is made from a mixed rubber compound and will not slip or slide off any fabric – even silk.

Ideal for busy commuters, office workers, students, or simply anyone who carries a piece of luggage, the i-stay range is a truly British innovation and has won many awards.

The Royal College of Chiropractors commends the i-stay range for their sound ergonomic design and for the health benefits likely to be gained from using the products.

Anneka appeared on Dragons’ Den a couple of years ago, seeking investment into the product and although they didn’t secure any cash from the Dragons, she did find the expose to the brand was invaluable.

Anneka said: “The i-stay strap is included in all of our bags in the i-stay range and is also available to buy separately and will fit any bag with D-ring fittings. Anyone who regularly carries a heavy bag over their shoulder will find it beneficial.

“We also offer personalisation, so any of our bags can feature a company logo – perfect for marketing your business on bags for yourself or your employees, or as corporate gifts.”

The full range of i-stay can be seen at i-stayput.com

For trade enquiries visit www.falconbags.co.uk or call 01604 676767 for more details.

Companies mentioned in this article

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