MAKING a difference in diabetes has been the mantra for PR company Orange Juice Communications as it marks its ten years in business. Raising a glass are directors Daniel Owens and Oliver and Claire Jelley with their team of 12 staff.
The company, based at Brixworth, has become a major player in the ‘big pharma’ sector, working with pharmaceutical giants and medical device manufacturers all over the world. It also works with Northamptonshire clients including Northampton Town centre BID and Northampton College.
“Reaching 10 years in business, despite everything that has been thrown at us including a global pandemic and an economic downturn, is no mean feat and it’s certainly something the team deserves to celebrate,” says Mr Jelley.
“We have worked hard to carefully carve a niche for ourselves, particularly within diabetes and optometry, and we enjoy working with some of the biggest names in ‘big pharma’. We see ourselves as a small family firm in rural Northamptonshire but with an ever-growing reach right around the world.”
Among its work are two awareness campaigns within the diabetes sector, Hypo Awareness Week and Insulin Safety Week, which it runs every year across hundreds of UK hospitals. The concept has already been exported to Australia and there are plans to roll this out further in the future.
The campaigns have improved the lives of people with diabetes by helping to reduce the number of episodes of hypoglycaemia, a potentially deadly short-term complication of diabetes, and improve insulin safety through vital awareness and education.
Orange Juice director Daniel Owens said: “It is a very different agency to the one we started ten years ago and we are all looking forward to seeing what the next decade brings, with plenty of exciting plans in the pipeline.”
