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Small Business Saturday: Showcase campaign takes place this weekend

SMALL businesses are being urged to promote themselves as the annual Small Business Saturday campaign approaches.

This year’s Small Business Saturday takes place this weekend (December 3), highlighting the thousands of small firms across Northamptonshire.

West Northamptonshire Council is asking organisations to share a video showcasing their business and outlining why people should shop locally and support small businesses. It has created a basic ‘How to’ guide to help novice videographers to create captivating content to shine a spotlight on as many Northants businesses as possible.

To ensure that residents and visitors can explore every West Northants business, all employers are urged to register on the free app Explore West Northants. The app showcases everything to enjoy all year round in West Northants, from independent businesses to cultural attractions and local events.

Cllr Daniel Lister, cabinet member for economic development, town centre regeneration and growth, said: “Small Business Saturday is a great way to highlight what our incredible small businesses do. We have some amazing independent retailers, family-owned restaurants, pubs, cafes, visitor attractions and activity centres across our area – there really is something for everyone.

“However we want to make sure we are celebrating our small businesses all year round. This is why we encourage businesses to utilise all the free support and advice available so they can really showcase their business to the widest possible audience.”

The council will share the videos including any events and offers across its social media channels – tag in @westnorthants on Facebook or Twitter and @West Northamptonshire Council on LinkedIn and use the #SmallBizSatUK hashtag.

A range of free webinars are available to support businesses with everything from creating TikToks and growing a business online to managing time and money better. The council also offers wide-ranging support for businesses throughout the year including:

· Business growth;

· Accessing funding;;

· Employment, skills and recruitment

· Help to start a new business;

· A Business Toolbox packed with useful documents.

Find out more at www.westnorthants.gov.uk, email    or call 01327 322230.

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