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Student strikes gold with logo design for town store’s 125th anniversary

ITS GOLD centrepiece transforms a new logo for one of Northampton’s oldest stores into a fitting mark of its 125th anniversary.

Student Melissa Bratton designed the logo in a competition organised by Bell of Northampton in partnership with the town’s university. Her winning design, chosen by Bell from 18 entries, was inspired by the original Bell logo which she enriched with the gold centrepiece to make it fitting for a celebration.

“To know that it will also play an important part of Bell’s celebrations this year is very exciting to me as a designer,” says Melissa, who is studying interior architecture at the University of Northampton. “It has been wonderful to be involved in this project and to see it through from our initial discussions right through to the completed design.”

Main picture: Melissa is pictured with Lee Ferris, managing director of Bell of Northampton.

Her design will be used by Bell of Northampton throughout its anniversary year. Melissa also received a £250 Amazon voucher as a prize.

Bell of Northampton has planned a series of celebration events this year, including charity challenges, schools competitions and a special customer event in the store later in the year. A range of themed cakes and bakes from the Victorian era through to the present day are being served at the in-store café Love Lunch @ Bell.

“Our anniversary is a huge event, not just for Bell of Northampton itself but the whole community which continues to support us to this day,” says managing director Lee Ferris. “Partnering with the university has been a great way to get more people involved in our anniversary and we hope everyone will join us as our celebrations continue throughout the year.”

He is thrilled with the new logo. “We are delighted with Melissa’s design which really captures the heritage of Bell of Northampton and includes our current company brand colours, which ties it in nicely with the present day.

“This new anniversary logo really encompasses who we are and we are looking forward to using it throughout this milestone year.”

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