CORBY PR agency Ballyhoo PR is launching an academy to teach local businesses how to do their own PR.
The Ballyhoo PR Academy will run for six monthly sessions, each focussing on a different element of public relations: how to get media ready, formulating a PR plan, writing a press release, pitching to the media, crisis management, and what to do with press coverage to promote your business.
Classes are designed for business owners or those working in marketing roles for a small or medium-sized business (SMEs) and have responsibility for generating press coverage for the company. Numbers will be kept to a maximum of eight people to allow everyone to get advice tailored to them and their business. This group of students will also get to know each other and develop relationships as the course progresses.
Emma Speirs, Director of Ballyhoo PR, will be running the sessions. She said: “The Ballyhoo PR Academy has been an idea in my head for a long time now and I am pleased to be able to finally announce it.
“One of the reasons I set up Ballyhoo PR was to help SMEs to share their stories and shout about their successes. Obviously, we can manage this for businesses through Ballyhoo PR, but a retainer contract arrangement isn’t always appropriate for everyone.
“I wanted to take a small group of people and work with them over a period of a few months and give them the tools and knowledge to be able to achieve results with PR for themselves.”
The Ballyhoo PR Academy opens its doors in September, with the first session taking place at The Holiday Inn Express between Corby and Kettering on Wednesday 30 September. The course costs £595 for all six sessions and monthly payment plans are available.