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Ground-breaking experience

CINEWORLD, the UK’s leading cinema chain, has officially opened Cineworld Rushden Lakes, the 100th Cineworld cinema to open in the UK and Ireland.

The new cinema features 14 state-of-the-art screens including IMAX, the world’s most immersive cinema experience; 4DX, Cineworld’s most exhilarating way to watch a film; and ScreenX, the world’s first multi-projection 270-degree cinema technology. The cinema also has a Starbucks and Baskin Robbins for customers to enjoy. The cinema has opened in time for highly anticipated films Toy Story 4, The Lion King and Spider-Man: Far from Home.

Georgina Jones, Cineworld Rushden Lakes General Manager, said: “We are delighted to officially open our doors to cinema fans in Rushden who we know have been eagerly waiting the arrival of Cineworld. The cinema will have a great variety of propositions including a new IMAX screen, 4DX auditorium and ScreenX. We look forward to sharing our love of film with the local community.”

The cinema is situated in Rushden Lakes, the £140m leisure and shopping centre that opened in July 2017. The cinema will be located in the West Terrace, a new extension of the shopping centre.

The IMAX theatre will feature the ground-breaking laser experience, IMAX® with Laser, which delivers stunning images and powerful, immersive audio to transport audiences into blockbuster films like never before. The experience is set apart by its next generation 4K laser projection system which features a new optical engine and a suite of proprietary IMAX technologies that deliver increased resolution, sharper and brighter images, deeper contrast as well as the most distinct, exotic colours ever available on screen. The new experience also features IMAX’s 12-channel sound technology with new side and overhead channels that deliver greater dynamic range and precision for the ultimate in audio immersion.

Cineworld Rushden Lakes is the thirteenth cinema to install the new ScreenX technology in the UK. The innovative technology uses an array of projectors and with proprietary ScreenX software, blends multiple images into one seamless image extending from the central screen out. ScreenX walls are installed with a fabric to ensure brightness and colour closely match the content on the main screen and extend the length of the auditorium. Strategically placed audio systems and speakers ensure that sound does not compromise the immersive viewing experience.

Cinema fans can take advantage of a range of offers at Cineworld Rushden Lakes including discounted Movies for Juniors screenings for just £2.50 on Saturdays, Sundays and school holidays, as well as the Cineworld family ticket and Student NUS discount. The cinema will also be available for private venue hire.

Cineworld Unlimited Card holders can also enjoy access to an unlimited number of films per month for less than the price of two new-release peak time tickets, at just £17.90 per month. The Unlimited Card also allows holders to enjoy 10 per cent off cinema snacks and drinks, local offers at restaurants and shops, and advance screenings.

Follow @Cineworld and tweet using #CineworldRushdenLakes. For more information on Cineworld Cinemas visit: www.cineworld.com

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