The internet now produces around 4% of global carbon emissions — more than the entire aviation industry, according to the International Energy Agency. Yet few businesses realise that their websites contribute to that growing environmental problem.
Northamptonshire-based digital agency OYNK, founded by Ashley John, is taking on the challenge by helping organisations design greener, faster, and more efficient websites. The award-winning agency combines high-performance web design with verified carbon reduction, proving that sustainability and digital performance can go hand in hand.
“Every website visit uses energy,” said Ashley. “We help businesses reduce that energy use through better design, smarter optimisation, and green hosting — without compromising creativity or speed.”
At the heart of OYNK’s mission is EcoPigs, an in-house platform that measures how much CO₂ a website produces per page load. It analyses entire sites, pinpointing ways to cut emissions while improving speed and performance. Recent projects have achieved 50% reductions in data weight and 60% faster load times, demonstrating the tangible benefits of sustainable design.
“People often think sustainable design is a box-ticking exercise,” Ashley added. “But a lighter website loads faster, ranks higher, and converts better — it’s a win for everyone.”
OYNK is also expanding its reach through workshops and webinars on digital sustainability and ethical AI, helping businesses working towards B Corp certification or wider sustainability goals.
To check your website’s carbon footprint, visit www.oynk.co.uk or www.ecopigs.co.uk.
