Northamptonshire is preparing for a major sporting celebration as the Women’s Rugby World Cup arrives, bringing international attention, thousands of visitors, and a welcome boost for the local economy. The global tournament, recognised as one of the fastest-growing events in sport, will not only put rugby in the spotlight but also showcase Northamptonshire as a destination for business, tourism, and community spirit.

Hospitality venues, shops, visitor attractions and transport providers are all expected to benefit from the influx of supporters and tourists. Hotels across the county are preparing for increased bookings, while restaurants, bars and independent retailers are anticipating a surge in trade.

Simon Cox, managing director of NNBN (Northamptonshire Business Network), said the tournament represents an opportunity for both economic and social gain. “The Women’s Rugby World Cup presents a fantastic opportunity for Northamptonshire. Not only will it bring visitors to our area, boosting trade for hotels, restaurants, and independent retailers, but it will also showcase the welcoming and vibrant spirit of our community,” he said.

A central part of the festivities will be the official Fan Zone in Northampton’s newly refurbished Market Square. Families, residents, and visitors will be able to enjoy live match screenings, food and drink stalls, and entertainment designed to capture the atmosphere of the tournament. “We’re delighted to see our members benefiting across a variety of sectors,” Simon added. “We’d encourage local people to support the tournament, soak up the atmosphere in the Fan Zone and celebrate this global event putting Northamptonshire on the map.”

Beyond the immediate economic impact, organisers and local leaders hope the tournament will leave a positive legacy across the county. By showcasing women’s sport on the world stage, the World Cup has the potential to inspire the next generation of athletes in Northamptonshire. The event is also expected to reinforce community pride and inclusivity, bringing people together to celebrate sport in a way that transcends the matches themselves.

“Global events like this don’t come around often,” Simon said. “We’d encourage everyone to get behind the tournament, support local businesses, and help make this a truly memorable experience for all involved.”

For details of events, activities and how to get involved in Northamptonshire’s Rugby World Cup celebrations, visit Discover Northamptonshire.