AS work on the newly developed East Stand at Northampton Town’s Sixfields Stadium continues, off the field the club have launched their new marketing campaign to raise awareness in the town. Inspired by the lyrics of the famous Cobblers song, The Fields are Green, Northampton Town are encouraging supporters to show that they’re #ProudToBe. Initially launched on social media ahead of the recent cup game at AFC Bournemouth, the #ProudToBe campaign is designed to support the club in its aim to engage and consult with fans and sponsors alike.
AS work on the newly developed East Stand at Northampton Town’s Sixfields Stadium continues, off the field the club have launched their new marketing campaign to raise awareness in the town. Inspired by the lyrics of the famous Cobblers song, The Fields are Green, Northampton Town are encouraging supporters to show that they’re #ProudToBe. Initially launched on social media ahead of the recent cup game at AFC Bournemouth, the #ProudToBe campaign is designed to support the club in its aim to engage and consult with fans and sponsors alike. As well as the social media presence there has been an overhaul of all club promotional activity and there are plans to create a large fan-collage on the external wall of the North Stand a Sixfields Stadium – with images of supporters sent in via email to Cobblers’ Head of Marketing, Kevin Smith said: “We’ve been absolutely delighted with how our fans have embraced the new campaign. Everyone associated with the club wants to see Sixfields as full as possible every week. Our aim is to engage with our fans and communicate in a way that makes them proud to be a Cobblers fan.” Kevin went on: “With a good start to the season on the pitch and the exciting stadium development work, it is essential that our off-field activity is professional and high quality. We’ve been working with Steve Bishop and his team at Beach Marketing in Northampton who have helped me bring this concept to life” As part of the new approach to marketing and promoting the club, Northampton Town are planning a number of initiatives to ensure that fan feedback and consultation are included in the decision making processes going forward. Tickets and Executive Hospitality are available for all upcoming league games, with fixtures and details online at ntfc.co.uk