IF you run your own business, you know how important it is to make that good first impression, from keeping yourself well dressed and presentable, to making sure your office is a professional.
But what about your digital presence?
In today’s website-oriented world, your website is very likely to be the first place that customers see you. So you need to make sure that your site gives off a good impression as well.
IF you run your own business, you know how important it is to make that good first impression, from keeping yourself well dressed and presentable, to making sure your office is a professional.
But what about your digital presence?
In today’s website-oriented world, your website is very likely to be the first place that customers see you. So you need to make sure that your site gives off a good impression as well. This means ensuring that it is easily accessible, works on all devices, is easy to find, and importantly, kept up to date.
If it isn’t, you could be scaring away potential customers within seconds of them looking you up online. But what damage can it actually do to your business?
Potential Clients May Question If You’re Still In Business
If your website hasn’t been updated in months (or even years), potential clients may well assume that you are no longer in business, especially if you have a blog that hasn’t seen a new post in weeks.
People don’t want to waste their time trying to contact a company who may or may not still exist, so they’ll likely take their business elsewhere.
Customers May Not Be Able To Get In Touch
Giving your clients (whether new or existing) the correct information so they can contact you about work is one of the most basic things you need to do when running a business, yet so many companies fall at even this small hurdle.
They may move premises or change their phone number or email address, but if they don’t update their website regularly, they may forget to inform their customers of this online.
If people have to search through various websites just to get your correct phone number or address, they more than likely won’t bother at all.
Clients Won’t Trust You
Having an outdated website can really harm your chances of getting new customers to trust you. If you don’t update your site on a regular basis, clients may think you’re bad with technology, that you have poor customer service or that they shouldn’t trust you with their information.
Perception is everything, and an old, sloppy website will give clients the wrong impression.
You’ll Take Yourself Out Of The Competition
If you have an old, outdated website and your competitors have new, up to date sites with the latest website styles, who do you think your potential clients are going to choose?
So, if you have an outdated website, with outdated information, you might want to think about making it a priority. Make it easy for people to find you online, and stop damaging your business with things that can be easily fixed.
Visit www.ihm.co.uk for even more information about making your website successful. Or alternatively call in.house.media on 01604 790 007.