YOU would be hard pressed, on travels around the county, not to notice that over recent months the new Star Wars movie has not only been released but has broken all box office records.
From adverts to the costumes – you can even buy Evian water in bottles that look like Darth Vader and his StormTroopers – at, of course, an inflated price.
“Disney are the global masters of promotion,” said Ashley Riley, Managing Director of the award-winning marketing and PR firm Ashley Riley Communications.
“Whether you call it promotion, sweating the asset or milking it for all it’s worth they totall
YOU would be hard pressed, on travels around the county, not to notice that over recent months the new Star Wars movie has not only been released but has broken all box office records.
From adverts to the costumes – you can even buy Evian water in bottles that look like Darth Vader and his StormTroopers – at, of course, an inflated price.
“Disney are the global masters of promotion,” said Ashley Riley, Managing Director of the award-winning marketing and PR firm Ashley Riley Communications.
“Whether you call it promotion, sweating the asset or milking it for all it’s worth they totally get that any new product is only as good as what we hear about it before we experience it and what we do after we have experienced it.”
As 2016 has got under way, Ashley Riley Communications is being asked more and more by businesses across the UK to work with them to deliver new products and services to market.
“Star Wars is a great example to any firm, big or small, how to ensure their customers really engage with them,” Ashley continued. “For example it wasn’t just by fluke the film premiered in UK cinemas on a Thursday night. Disney know that Star Wars fans would want to be the first to see it, late at night, would then take a day off work on the Friday and would use the three days to buy Star Wars merchandise and even see the film again.
“If you are bringing a new product or service to market you have to have a strategic communications plan that sets out what you will do before it is available, what you will do while it is available and what you will do after it is available. That is what we are very good at and why companies are coming to us more and more.”
“The world of business is littered with first-class new services and products that have never taken off. It is because there was no planning about who was hearing about it and where they were hearing about it. It doesn’t have to be that way.”
Follow Ashley Riley Communications on twitter @ashleycomms