WHAT do people say about your business… when you’re not in the room?
Lots of people and lots of businesses talk about brand but what does it really mean and is it important?
“It’s actually impossible for a firm, big or small, not to communicate,” said Ashley Riley, Managing Director of award-winning marketing and PR agency Ashley Riley Communications based in the county.
WHAT do people say about your business… when you’re not in the room?
Lots of people and lots of businesses talk about brand but what does it really mean and is it important?
“It’s actually impossible for a firm, big or small, not to communicate,” said Ashley Riley, Managing Director of award-winning marketing and PR agency Ashley Riley Communications based in the county. “Therefore, managing your brand is a key foundation to business success as it says who you are, what you do and most importantly what you stand for.
“There is so much competition in the modern market place that whatever you sell, make or provide you don’t have the luxury anymore of thinking it’s all about having a USP (unique selling point) or that customers decide just on price. They don’t.”
Ashley Riley Communications, who have just moved into new purpose built offices in Wellingborough have recently been working with a number of their clients on brand building projects.
“When I’m asked how we define ‘brand’ we believe it’s what people say about your business when you’re out of the room.” Ashley continued. “It’s not about a logo or a colour. It is about building engagement, communicating consistently and most importantly it is about building trust.”
“If people trust you, your business and what you stand for we know they will put their hands deep into their pockets.”
“Therefore the businesses with the most effective marketing strategies are not those that necessarily have the biggest budgets. They are those who focus their marketing on their brand and what they stand for.”
For more marketing and brand tips and advice you can follow Ashley Riley Communications on Twitter @ashleycomms