ULTRA-fast internet connectivity has the potential to revolutionise the way the UK does businesses.

The reality, however, is that archaic and outdated infrastructure is holding the nation back.

More than 90 per cent of SMEs feel they are lagging behind in digital innovation, and reports have found the average worker is losing up to 44 minutes a week due to slow internet speed.

Increasing employee productivity is high on the agenda of most organisations and Ofcom research highlights more than half of businesses feel they would benefit from better connectivity. With data usage and web traffic rapidly increasing great connectivity is now vital for the future.

Here are the top five benefits of pure fibre connectivity:

1. Speed

Gigabit internet is up to 100 times faster than the UK average, with CityFibre offering speeds up to 1000Mbps (1Gbps).

2. Cloud Access

With more businesses moving their services and data to the cloud, as well as using it for apps and hosting, fibre connectivity is becoming essential. The speed and bandwidth capabilities of fibre internet mean faster access to data and smoother running of applications stored in the cloud.

3. Reliable

Fibre is significantly more reliable than outdated copper networks. It’s stronger, quicker and less susceptible to weather conditions and fibre signals do not degrade or disappear due to electromagnetic interference, meaning your business can still work with construction going on.

4. Bandwidth

The bandwidth availability on a fibre cable is significantly higher than copper. With fibre connectivity, employees can benefit from ultra-fast download and upload speeds. This means during periods of high demand, businesses won’t experience any downtime.

5. Security

Fibre is a powerful way to increase your company’s protection against cyber-crime as it can only be penetrated by cutting the fibres, which will cause the signal to disappear.

Working in partnership with dbfb communications, CityFibre is providing gigabit speed, ultra-fast connectivity to Northampton.

If you’d like to see if your business can take advantage of a pure fibre connection visit cityfibre.com/connect