INVESTING in sport has never been in higher demand and is a perfect way to achieve many business objectives but, if you are not getting a return on your investment, why do it? Activation is essential so if you don’t have an Activation plan you won’t see a return on investment.
Sports sponsorship can work for your business, as some of our partners – already winning with the Cobblers – will testify:
As an employer of more than 2,000 and home to around 15,000 students, the University of Northampton has a major positive impact on the town – as does Northampton Town Football Club, which has been at the heart of the community for well over a century. So it is incredibly fitting that the organisations enjoy such a close relationship. While the university takes great pride in having its name on the front of the Cobblers’ shirts, there’s so much more to our partnership. The club offers our students the opportunity to enjoy work experience and internships, plus the chance for students to take over the club for a match, once a season. Two of our graduates have progressed to full-time positions with the Cobblers, while current students have the chance to play on the hallowed Sixfields turf during Varsity. Quite simply, together we are all #proudtobe
University of Northampton.
“They’ve been an excellent partner and our employees love having an extra reason to root for their favourite home team.” Lynn Morrison – Opus Energy
“I cannot fault their commitment and we have benefited significantly from this relationship.” Neil Smith – Imperial Cars
“Our growth is down to a number of factors, one being involved with Northampton Town Football Club where we have met lots of new customers.” Simon Pickering – dbfb
“They listened to what we needed to get out of the partnership before presenting ideas. They completely hit the brief with our relationship being a fully integrated marketing-led campaign. It is a breath of fresh air to have this quality of service.” Stuart Costello – Mick George
To find out more on how football can work for your business, get in touch with the NTFC Commercial Team on 01604 683735 or email