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Developer backs local businesses with launch of Gold Card discount scheme

HOUSEBUILDER Spitfire Homes has launched a Gold Card scheme in support of businesses in Daventry.

The developer has worked with local and independent businesses in retail, hospitality and fitness to create the scheme which it hopes will help strengthen ties with the town for residents of Spitfire’s development at Malabar.

The card scheme highlights small businesses and introduces them to a new customer-base. In turn, Spitfire customers will gain exclusive access to a range of discounts and savings.

Businesses signed up to the scheme already include Fawsley Hall Hotel & Spa, The Simple Interior Company, The Lounge, The Ale Pole, Collective 13 Clothing, Hotpod Yoga and Staverton Park Hotel & Golf Club.

Its director of sales Stacey Macefield said: “Being located just minutes from Malabar, it felt like an ideal partnership with a business whose values align closely with our own. This provides a fantastic opportunity for Staverton Park Hotel and Golf Club to engage with the new residents at Malabar and we look forward to welcoming some new members to our gym and health club.”

Spitfire Homes has planning permission for 1,100 homes at its Malabar development between Daventry and Staverton. There is also more than 50 acres of public open space and plans to deliver a new primary school, nursery and community centre, food and retail units. Residents will be able to take advantage of the Gold Card scheme for the first 12 months after they move in, said Mark Swaddle, Spitfire Homes’ head of marketing.

“We are a homebuilder that has strong social values so we are proud to be supporting the Daventry community with this exciting new initiative. We hope the Gold Card will help homeowners become more familiar with the town while supporting the local economy at the same time.

“We are hopeful that this scheme will drive footfall to these local businesses while helping our customers to feel welcome not only within their new home but also within the town itself”.

The scheme also has the support of the town’s tourism body Discover Daventry. Spokesperson Grace Magee said: “Daventry is a charming, historic town with a strong sense of community which has the perfect environment for a thriving local economy.”

Main picture: Mark Swaddle with Stacey Macefield at Spitfire Homes’ Malabar development in Daventry.

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