BOOSTING business in Brackley’s high street is the subject of a consultation being run by West Northamptonshire Council.

It is seeking the views of businesses and residents on improvements they would like to see and ideas to enhance the community and sustainably grow the town’s economy.
The council’s Brackley town centre manager Samantha Hosking has been working with local businesses, organisations and Brackley Town Council to champion the local community, to harness the pride in the town and to establish opportunities to improve the high street for the benefit of businesses, residents and visitors.

Among the ideas already suggested are:

  • An improved marketing strategy to raise awareness around what is available to residents and promote the town to visitors;
  • Working alongside landlords and commercial agents to encourage leasing of empty premises and provide more choice to prospective businesses and investors;
  • Attracting more independent businesses to relocate to or open additional branches in Brackley;
  • Tailored support & guidance to nurture new business start-ups;
  • Delivery of more town centre events; including music, pavement dining and activities for families;
  • Additional markets and stalls to provide more choice and attract people to the town;
  • Considering the introduction of a Town Gift Card or loyalty scheme to encourage people to spend locally.

Cllr Daniel Lister, cabinet member for economic development, town centre regeneration and growth, said: “Brackley is one of the gems in West Northamptonshire’s crown and I encourage everyone in the county and beyond to take part in this idea-gathering exercise and help us to shape, develop and prioritise projects and adapt the high street experience to meet the needs of the local community and visitors.

“Everyone in Northamptonshire knows our area is a unique destination for every resident, visitor, business and investor to enjoy time and time again, and that is why we want to make visiting here the best experience it can be.

To take part in the survey, have your say at the WNC Consultation Hub by midnight on Sunday, May 26.