Women’s Rugby World Cup: Opportunity knocks for business sponsorship

BUSINESSES across Northamptonshire and beyond are gearing up to reap the benefit of the Women’s Rugby World Cup that takes place in stadia across England in August and September.

Venues include cinch Stadium at Franklin’s Gardens, which is due to stage six pool matches including England v Samoa, two Ireland games and France’s showdown with South Africa.

And visitor economy chiefs in Northamptonshire have been outlining the opportunities for businesses to take advantage.

Discover Northamptonshire Local Visitor Economy Partnership hosted an event this morning (Tuesday) with the Northamptonshire Tourism Business Network which presented the plans for the tournament.

These included details of the Fan Zones in Northampton’s Market Square which will feature themed days such as Family Vibes and Art, Music and Culture.

Attendees at cinch Stadium at Franklin’s Gardens also heard details of opportunities available to align their offer with the tournament and guidance on their marketing plans.

The Women’s Rugby World Cup tournament managing director Sarah Massey said: “Women’s Rugby World Cup 2025 will be a catalyst for economic and social impact in host cities and towns across England and Northamptonshire is no exception.

“The tournament presents a valuable opportunity for local businesses to benefit through increased activity and engagement as the region plays its part in delivering a world-class sporting event with fans coming from far and wide to visit the town.”

Kate Dent, from the Northamptonshire Tourism Business Network, added: “The Women’s Rugby World Cup presents a fantastic opportunity for Northamptonshire’s visitor economy.

“With global attention on our county, it is our time to shine,  to showcase our outstanding attractions, warm hospitality and rich cultural, sporting and built heritage.

“This event is about supporting local businesses to make the most of the moment, attracting visitors, celebrating what sets us apart, and generating lasting impact.”

“We are committed to ensuring our local businesses and communities benefit from every moment.”