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New travel experience launches

A NEW travel website with a difference has launched in Northampton.

Dragonfly Traveller, which is based in Hardingstone, created the site to provide wannabe travellers and holiday makers with the means to research destinations and encourage them to get in touch with the company to plan their trips together and create bespoke experiences.

The new website – dragonflytraveller.co.uk – profiles more than 80 different locations from Argentina to Zanzibar, offering first-hand experiences and recommendations and practical advice, such as the immunisations required, languages spoken and best time of year to go.

The site has been put together as part of a change in direction for the company.

Previously marketed as a luxury travel agent, the company is now offering a travel PA service which sees its directors – husband and wife team Rob and Lisa Gower – work with clients to build trips and holidays, and be on hand to help at every stage of the journey, including while they are away.

Rob Gower said: “When we launched the business just over a year ago, we knew that we wanted to use our passion for travelling and our own experiences of various locations to help potential clients looking for the trip of a lifetime. We wanted to build personal relationships with customers and create bespoke holidays for them, taking the stress away and saving them precious time.

“We soon found that we were creating trips and experiences for people, from organising the hire of motorcycles for a couple in America, and incorporating elephant sanctuaries and safaris into holiday itineraries, to organising the logistics of getting married abroad.

“Now, through listening to our clients and responding to demand, we have decided to become fully fledged travel PAs and needed a website that, instead of offering package holidays or flights and accommodation that could be booked online, provided information about a wide range of cities and far flung islands and our own experiences of these places. We wanted to encourage website visitors to pick up the phone or send us an email to start a conversation with us and see how we could help.”

Dragonfly Traveller worked on the website with full service digital marketing company SilverDisc of Kettering.

Alan Perkins, Managing Director at SilverDisc, said: “It has been a delight to work with Rob and Lisa on this new website. Like us, they focus on quality and customer experience, and this shines through in the look and feel of the new Dragonfly Traveller website, with its high-quality images and detailed information on the places Rob and Lisa have visited themselves.

“We were acutely aware that this website will be the first step for customers and the beginning of a conversation with Dragonfly Traveller, their own travel PA. We wanted to get across that Rob and Lisa are knowledgeable, helpful and approachable. Behind the scenes, the website is fast, responsive and secure. We are really proud of it and look forward to working with Dragonfly Traveller for many years to come.”

Dragonfly Traveller Ltd is part of the Global Travel group of companies and ATOL protected. To find out more, visit www.dragonflytraveller.co.uk

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