NORTHAMPTON-based website design agency Digital Paint have launched themselves as Digital Superheroes to signify their new status as a Google Certified full service digital agency.
The rebrand to digital superheroes is a dramatic move from any previous branding and communications for the firm, but represents their new Google Certification and digital marketing skill sets within the agency, placing them firmly as the lead website design agency in Northampton.
Digital Paint’s MD, Subrata Mukhurjee, explained: “Since becoming a website design and digital marketing agency we realised that we have a dynamic and powerful specialised team rarely seen in the sector, a bit like superheroes. After exploring what our special powers would look like, some high-level photo shoots and a touch of special effects, our superhero pseudonyms came to life on our new responsive website that we’ve produced in-house.”
As with any superhero ensemble, each of the protagonists have individual identities and special powers, and the Digital Superheroes are no different. The team is made up of Engineer, the Website Development Mastermind; Marksman, the Marketing Master; Creator, the website and app fiery designer; Tracker, the Data Analytics and SEO geek; and finally there’s Protege, the social media living trend.
Digital Paint have gone all out to demonstrate their creative and technical abilities for this rebrand, launching a website like no other, where the superheroes’ powers come to life using Cinemograph techniques and pages where the superheroes interact with each other in a cruel way. The site has multiple hidden treasures, that the Digital Paint team invite you to explore.
Ben Rogers, Head of Marketing and Creative, said: “We wanted to create a website experience that represented each of us as superheroes. For our new website, we wanted to communicate the fun rivalry between us as a team, make our special powers come alive and give our customers an enjoyable immersive experience. We think that what we’ve created will spur a new trend of websites, a game-changing concept to the sector. Tune in, turn up and explore every page, as we have quirky fun content for all.”
Digital Paint can be found at www.digitalpaint.co.uk, on Instagram, Facebook or Twitter.
