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Are you a desirable employer?

THE holy grail of employment – attract, recruit, retain. There are so many things a business needs to get right, from the agency you choose to work with right through to influencing how your existing employees talk about you.

What your employees say has a massive impact on your business’s reputation and desirability for potential employees to join your team. Known as ’employer branding’, it can make a huge difference to the quality of candidate you attract. And the good news is, achieving a strong and authentic employer brand is within your control and needn’t add to your costs.

Paul Hooper, Director at Impact Recruitment Services, said: “One of the first questions a candidate will ask is, ‘who’s the company?’, and it never ceases to amaze me how the answer can immediately determine if the candidate is interested. Certainly, in a local area a business’s reputations spreads like wild fire and at a time of unusually high employment, businesses can’t afford to be losing candidates because of their employer brand.”

Simply by being clear about your business’s values and what you stand for, demonstrating you care about the success of your employees and offering fair reward in terms of overall package, then you will build an employer brand and culture that attracts better candidates, potentially reduces hiring and marketing costs, and improves productivity.

Matthew Hopson, Senior Consultant and Training Manager at Impact Recruitment Services said: “I joined Impact five years ago, new to the recruitment industry, and my decision was totally based on their reputation and my recruitment experience. Impact make it a priority to celebrate success, nurture team development, maintain open and honest communication and offer rewards that recognise and motivate strong performance. Small gestures like time off for your birthday make a big difference.”

Paul Hooper continued: “This year we implemented an Employee Engagement Programme using the Gallup Q12 Employee Engagement survey, and the results have been incredible in terms of building a harmonious and effective team. For example, team feedback about our offices and working environment led us to redecorate and install eye-catching brand graphics to reflect the bright and bold Impact brand identity. The team are proud to work here, and our visitors comment how lovely the offices are.”

Why not pop in to Impact’s Northampton or Wellingborough offices to see how they live their employer brand and how they can help you build yours. Contact Impact at or call 01604 239555 or 01933 440285.

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