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Learning award-winning ways

WHEN IMC Pro Solutions was just six weeks old, Verity Wilkie and Alison Curryer nervously went along to their first networking meeting, hardly daring to think about what lay ahead.

They needn’t have worried – two years on the pair are convinced that the success of the award-winning Northamptonshire social media agency is in large part down to the efforts that they have put in to networking.

First port of call for the IMC Pro Solutions team was the Business Club Northants, where CEO Mike Willis not only made them feel welcome, but was keen to advise and reassure the newcomers on how to make a good impression.

Key to building a solid client base for IMC Pro Solutions was having the chance to explain the benefits of getting social media right, through account management and social media training and coaching.

Verity said: “The truth is that without the Business Club Northants, I don’t think we’d have a business. I’m convinced that turning up to that first meeting, terrified at getting up and speaking to the room about what we do, was invaluable – if I hadn’t learned to do that, then I don’t think I would ever have been able to go out and pitch to anyone.

“We’ve gained a lot of clients through the Business Club Northants, and we’ve learned a lot. It is a two-way thing because you get out what you put in. At the start, we invested a lot of time and money into networking, going to all the training sessions and working hard at meetings to build relationships with other businesses, and if you do that, it will pay off.”

Alison added: “My advice to new members is not to expect things to happen immediately, but just let relationships develop. For instance, when we started, we had no need of HR support, but now that we’re growing, we do, and we know exactly where to turn because we’ve met them at the Business Club Northants and Business Club Bucks, and we know them and can trust them.

“Mike does a great job encouraging people to try different ways to get their message across, but at the same time making sure that the Business Club Northants is one of the most relaxed and fun networking groups around.”

Find out more about IMC Pro Solutions at www.imcprosolutions.co.uk or call 01536 674023.

Contact The Business Club Northants on 01604 529173, email or visit www.thebusinessclubnorthants.co.uk

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